Azamara Adds Third Ship

 

(Recently posted in USA Today)

The first new Azamara Club Cruises ship to debut since the line’s founding in 2010 will spend its first winter in South America — a continent rarely on the line’s schedule.

Arriving in August, the 690-passenger Azamara Pursuit will operate a series of voyages around South America out of Lima, Peru; Buenos Aires, Argentina; and Santiago, Chile starting in November 2018, Azamara will announce today.

The sailings will include trips to Antarctica and the Chilean Fjords — both firsts for the line. There also will be voyages to Brazil that will place the vessel in Rio de Janeiro around New Year’s Eve and during Carnivale.

“We’re going to plug into New Year’s Eve right off the Copacabana,” Azamara president and CEO Larry Pimentel told USA TODAY. “That is an extraordinary experience.”

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Speaking in advance of today’s announcement, Pimentel said he and his itinerary planners purposely designed a schedule for the new ship that would take it to places the line has rarely if ever visited. Pursuit will be the first Azamara ship to arrive in South America in three years, and it’ll be the first ever to sail along the west coast of South America, he noted.

“For us, it was about adding more (new itineraries) because the guests are destination collectors,” Pimentel said. “All of sudden we’re able to throw an immense amount of new at them.”

In advance of the South America sailings, Pursuit will operate more than half a dozen Europe voyages that include a 15-night trip out of Southampton, England to Iceland, and several Greek Islands voyages that focus on off-the-beaten-path stops.

Pursuit will debut on Aug. 3 with a 10-night sailing from Barcelona to Southampton, England.

Pursuit is an existing ship that Azamara is buying from British line P&O Cruises and upgrading in a massive overhaul scheduled to take place between March and August.

Originally built in 2001 for now-defunct Renaissance Cruises, the vessel is a sister to Azamara’s two current ships, Azamara Journey and Azamara Quest. Journey and Quest also originally sailed for Renaissance.

With just two ships, Azamara has been one of the smallest cruise lines that markets to North Americans. The addition of Pursuit not only expands Azamara’s capacity by 50% but also allows it to operate a far more diverse array of voyages, Pimentel noted.

In all, Azamara’s destination offerings will expand by 40% after Pursuit’s arrival with the vessel sailing to 61 ports in its first year that aren’t currently on the schedules of the other two ships, Pimentel said.

Pursuit’s initial cruises will include visits to 15 places that no Azamara ship has ever visited before. They include Agadir, Morocco; Antofagasta, Chile; Fowey, United Kingdom; Callao, Peru (the port for Lima); Maceió, Brazil; and Monemvasia, Greece.

Since debuting seven years ago, Azamara has carved out a niche in the cruise world by focusing on “destination immersion,” a term the company has trademarked and that revolves around its ships staying far longer in ports than is common in the industry. The line is known for itineraries with lots of late night and overnight stays in ports, and it also offers a rich array of shore excursions that include multi-day outings and once-a-cruise, exclusive AzAmazing Evenings events.

The new Pursuit itineraries will include 48 late night stays and 26 overnights.

“We spend a lot of time curating what we do on the ground,” Pimentel said. “That’s the reason to go on the product.”

Among unusual offerings available to passengers on Pursuit’s South America sailings will be a two-night stargazing experience in the super-dry Atacama Desert near Antofagasta — known as one of the best locations on Earth for viewing stars. Also built into the South America schedule is the opportunity to do yoga in the Paracas Desert near Pisco, Peru.

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