Italy is Where Travelers Want to go

Italy is the place to be this fall, according to a new report from Virtuoso on which 10 destinations are top of mind for U.S. jet-setters for the rest of this year.

Virtuoso has sourced data from its warehouse of more than $40.7 billion in transactions to reveal the most in-demand destinations for the coming fall and festive season. The findings were announced during the 29th annual Virtuoso Travel Week taking place in Las Vegas August 12-18.

The Virtuoso Top 10

The most popular fall and holiday travel destinations for U.S. travelers based on future bookings.

  1. Italy
  2. United Kingdom
  3. France
  4. South Africa
  5. Spain
  6. Mexico
  7. Australia
  8. Netherlands
  9. Germany
  10. China

The Top 10 analysis: As summer turns to fall, not even cooler weather can dampen enthusiasm for Europe, which took six of the top 10 slots on the list, Virtuoso said. The Netherlands and Germany are particularly popular options for river cruisers wanting to visit the celebrated Christmas markets. Other travelers are focusing on warm-weather spots as the weather turns, such as South Africa, Mexico and Australia. In particular, South Africa continues to attract upscale explorers due to its wide array of adventure experiences. Increasingly, travelers are also discovering China for its combination of compelling history, rapid growth, improving infrastructure and increased luxury offerings.

Data is drawn from Virtuosos United States-based travel agency members and reflects future travel for September through December 2017.



(This article was recently published in Travel Agent Central)

Every year it seems that Italy is among the top three destinations that people want to visit. Enjoy a sunset over the Umbrian hills from your private balcony; feel white sand between your toes on a beach in Sicily; hear the echo of an aria making its way down a Venetian canal; taste your way through Tuscany; the possibilities go on.

You can save as much as 40 percent by taking a packaged escorted tour. With the tours, you receive excellent hotels, most meals, and sightseeing; options include five-, six-, eight-, and 10-day tours. A very popular way to see the country is to combine any three- or four-day itinerary with one customized tour that fits all of your needs. If you are interested in art and history, consider Rome, Florence, Venice and Milan. For a food and wine itinerary, take the “Rome,” “Florence and Tuscany,” “Bologna and Parma,” “Apulia,” “Sorrento and the Amalfi Coast,” or even the “Taormina” tour. Yes, you can do all the sightseeing on your own but I think it is time-consuming, tiring, expensive, and it is far easier to have someone take you from place to place and you get all the culture and history in one go. When the group passes the mobs of people standing in line at each attraction, you will appreciate that you joined a tour.

A big advantage to taking a packaged tour is that the tours get private admission times to most of the key sights whereas if you go alone, you could stay in line for hours to get into places such as the Vatican. It is also possible to go sightseeing with a private driver and guide, and, of course, you have early admission to the various sights without any delay. There were only four of us in the Sistine Chapel when we were there last year and I noted the thousands in line outside when we left even though it was early in the morning. If you book with someone like Insight, or Trafalgar, which are two good companies, you will only get English-speaking guides and drivers. It is horrible to be on a tour which explains everything in five different languages: you end up not listening to anything they have to say.

I grew up going to the Italian Lakes every summer for four weeks with my parents, who loved Lake Como and Lake Maggiore. They rented the same villa for about 20 years, which came with servants, and even a tennis court and ball boys. Two other places they were fond of were Cinque Terre and Sardinia, if you want to experience a different region.

The train service within Italy is excellent. For example, if you have Rome as your base, then it’s easy to take the train to Venice – three hours and 40 minutes – for a day trip; or Rome to Florence – just ninety minutes. Many people stay in one town and take day trips out.

I have recommended to many clients that a wonderful way to experience Italy is to take a cruise for a week on the Mediterranean, and then do a week on land in Italy. It is possible to visit 21 different countries on three continents while on a cruise. We have seen free airfares with some cruises, and even two-for-one cabins, so it makes for a great cost-savings trip. You have ship options ranging from 500 to 5,000 passengers depending on which line you choose. If this is your first time to Italy, a cruise or a motor coach tour are good investments.

I would avoid going in August if you have a choice. It is extremely hot and humid and many of the Italian shop keepers close up for the month; they, too, take a holiday to get out of the heat.

Shopping in Italy is a delight. I always buy shoes and handbags. The silk and wool items are fantastic, and I usually do all my Christmas shopping when I am there. The street markets are so much fun to wander around, with quality items at a good price.

Many people ask me to arrange for a cooking lesson. If you have children in the group, it is fun to see them learn how to make pizza from a pro.

You can rent a villa if you want a base for your family, or just yourself for privacy. It is a wonderful honeymoon destination. There are many great opportunities if you consult with an Italian expert.

What is the Siena Palio?

Lee Marshall from The Telegraph, May 16, 2017

What is the Siena Palio?

It’s perhaps Italy’s most famous annual sporting event. But Siena’s Palio is as much about pageantry, civic identity and Sienese pride as it is about a bareback horse race that lasts, on average, just 75 seconds.

Held in honour of the Virgin Mary, the race takes place twice a year, on July 2 and August 16. Ten of the city’s seventeen contrade, or districts, are represented by a horse and jockey in each race. The seven districts that didn’t race in the previous July or August contest compete by right, and are joined by horses from three lucky ‘repeat’ contrade, drawn by lot.

The race is no tourist-board invention, like some of Italy’s supposedly ‘Medieval’ fairs, jousts and pageants: it has been held almost uninterruptedly in Siena’s civic hub, Piazza del Campo, since 1644 at least. And it’s certainly not staged for the benefit of visitors. In fact, the 40,000 Sienese who crowd into the Campo on race day (two-thirds of the city’s population) are largely oblivious to their 20,000 Italian and international guests. To gauge the strength of contrada loyalties, bear in mind that it is still common for ‘mixed-marriage’ couples to separate for the days leading up to and including the race if the contrada of the husband and wife both have a horse in contention.

All this means two things for anyone keen to observe the race. The first is that you’re guaranteed an electric atmosphere matched by few sporting events in Italy outside of football derbies. The second is that you need to plan well ahead, as nobody is going to make you a gift of a grandstand ticket.

PALIO – Clip 5 from Archimedia Productions on Vimeo.

When is the Siena Palio?

The races take place on July 2 and August 16.

To absorb the charged atmosphere, it’s worth coming to Siena at least four days before the race itself. By this time, Piazza del Campo will already have been turned into a race-track, with workmen covering the course around the outside of the scallop-shaped piazza in yellow earth and staking out the central area which is the only free vantage point.

In the days leading up to the Palio, you can witness la tratta (the selection of the horses, around midday on June 29 and August 13), and the six horse trials that take place from the evening of la tratta day to the morning of Palio day. To watch these, make sure you’re in the cordoned-off area in the centre of the square by 8.40am for morning trials and 7.15pm for evening trials.

The other great Palio tradition are the festive open-air dinners each contrada holds on the evening before the race – on July 1 and August 15 – with trestle tables running the length of the district’s main street or filling up the main piazza. There are various Siena insiders who can get you into one of these (see below for a couple of recommendations), but an alternative is just to turn up a day or so before at the HQ of your chosen contrada and ask (addresses can be found at Typically, a dinner ticket costs around €50 a head.

To the despair of photographers, the race itself takes place just as the day’s light is fading, after a seemingly endless melée in which horses and riders jockey for position behind the canapa, or starter’s rope. It’s preceded by a two-hour-long procession in historical costume which evokes the glory days of the Sienese Republic in the 13th and 14th centuries, when it was the centre of the Italian banking system and had the same population as Paris.

How to visit the Palio

There are three ways to see the race. The easiest – and the only one if you haven’t made advance preparations – is to take up position in the cordoned-off area in the centre of the piazza, sometimes referred to by locals as il palco dei cani or ‘the dogs’ stand’. There’s no charge for this; however, if you want to grab a good viewing position, you’ll need to turn up in the morning, the earlier the better, and be prepared for a long wait. The latest you should get there is about five hours before the race – say 3.30pm for the July Palio, and 3pm for the August one, as this is when they begin to clear the racetrack.

Be aware that there are no toilet facilities in this central section, though there are soft-drink sellers and first-aid posts. Bring plenty of water, and make sure you have hats and sun-block. Raincoats are optional; if it rains with any intensity in the hour or so before the Palio itself, the race will in any case be postponed until the following day. Given the wait, the lack of seating and pìpì-pavilions, and the crush as the square fills up, this is not a place for young kids.

The second possibility is to book a seat on one of the stands or palchi around the square; those closest to the mossa (the starting and finishing line) cost the most. Nothing about the Palio is straightforward, so it should come as no surprise that you can’t just turn up at the tourist office and buy a ticket. Palchi are owned and run by the bars, restaurants or shops they stand in front of – so try asking if you happen to be in Siena months before the event, or better still ask this year for next. Prices are in theory agreed with the town council, and range from around €160 to €350 per seat.

Finally, there are the windows, or better still the balconies, of the houses and palazzos overlooking the square. The lucky (often aristocratic) owners of these can charge exorbitant prices – from €350 upwards – for the right to a viewing perch. If you’re interested, one of the Palio insiders listed below can hook you up with the right contessa or marchese (and may be able to source stand tickets too).

Whatever your vantage point, make sure you choose a contrada to root for – it makes the whole experience so much more fun. Once you’ve found one, and bought the appropriate scarf – readily available from souvenir stalls and shops – you’ll want to catch the priestly blessing of the horse and jockey in the official contrada church early in the afternoon of the Palio day (if the horse leaves a steaming visiting card on the church floor, it’s considered to be a good omen). And if your contrada wins, you can try crashing the victory dinner that evening. Your adoptive contradaioli are likely to be too happy, and too drunk, to resent the invasion.

Where to stay

The hotel Castel Monastero, in the hills south of Siena, offers three-night packages including access to a private window overlooking the piazza, with a buffet supper with wine – full details at

Hotel rooms in Siena’s centro storico get booked out several months in advance for the days of the Palio. Whenever you book, expect to pay around double the low-season rates. If you like to plan well ahead – for the 2018 races, say – you may still find rooms at delicious six-room boutique gem Campo Regio Relais (25 Via della Sapienza; +39 0577 222 073;; doubles from around €300 a night) or characterful historic three-star Palazzo Ravizza (Via Pian dei Mantellini 34, +39 0577 280 462;, Palio-period doubles from around €200 with a minimum three-night stay).

For this year’s Palio, look outside the centre. One good tip is to base yourself near one of the stations on the little train line that winds east towards Chiusi. In the laid-back town of Sinalunga, the famed Locanda dell’Amorosa (Località L’Amorosa; +39 0577 677211;; doubles for the Palio period from around €380 a night) is a Tuscan hamlet converted into a deliciously romantic country hotel. And in the centre of the pretty walled village of Serre di Rapolano, Palazzo Bizzarri (Via Matteotti 5; +39 348 784 8761;; doubles from around €100 with breakfast) is a little insider secret: a great-value B&B inside a fortified palazzo dating back to the thirteenth century, with just two guest rooms done out in a warm antique style.

Italy best hotels

Among Siena insiders who can spring you into contrada dinners are Emily FitzRoy of high-end Italy experts Bellini Travel ( and Tuscan event organizer and Palio specialist Jacopo della Torre (

Siena’s main tourist information office is inside the Santa Maria della Scala complex in Piazza del Duomo (+39 0577 280551,